Friday, July 22, 2011

Early Beginnings

Established in 1991, PD Hollywood started out as a hardware material shop dealing in hammers, nails, sand, cement etc. Sensing a huge opportunity in the future of cement as a precast concrete commodity, Mr Johnson the founder and president director of the company decided to fully venture into the concrete blocks business in 1994 then naming its brand to Hollywood Concrete Blocks or fondly known now as Hollywood Conblock


With its head office located at Cilegon in Banten province, the main production facility initially produced from a single hydraulic machine. PD Hollywood managed to secure various small and medium sized projects in and around its surrounding areas. One of the biggest projects ever supplied in the early years was to the development of the Port of Merak. Managed by Kajima Joint Operation, PD Hollywood secured 10,000m2 of high quality concrete pavers in the year 1996. This has substantiated its growth and propelled PD Hollywood into the concrete blocks arena, becoming a force to be reckoned with.

In the following year PD Hollywood purchased a brand new German made hydraulic machine known as the HESS machine. Equipped with then the latest and most advanced machine, PD Hollywood weathered and survived the financial crisis that subsequently hit Indonesia. Mr Johnson applied unorthodox financial decisions to stay afloat in a volatile and risky economic situation.

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